We created a fictional campaign to encourage the residents of Bandung help raise funds to plant trees and make parks. We do this by selling merchandises designed by us and other designers and donate most of the profit to the effort. The remaining fund is used to generate more merchandises.
Any reference to institutions or organisations depicted in the design is not official. They are used to give a simulation to real-world circumstances. This project is experimental and was done as part of academic purposes.
The goals for this project are to create a social campaign for Bandung citizens to raise funds to plant more trees, plants and conserve or create more parks.
We had limited time to conceive this idea, and several questions popped up initially: what would be the best way to raise the funds? Do we sell goods or do we hold events? What type of trees or plants should we have? Which parks need the most immediate attention?
Considering the breadth of Bandung as a city, by geography and by population, this was truly a challenge.
I normally follow this process: 1. Discovery, 2. Concept, 3. Wireframing, 4. Design, 5. Prototyping and 6. Iteration.
With Discovery, I discuss with fellow stakeholders, do background research online, make presentations to the team, talk to future customers. Find the problems and what we have done in the past that worked and didn’t.
With Concept, where the moodboards, storyboards, sketches and theories are all blended in to form a concept.
With Design, I worked on the details of the visuals and apply them through various collaterals.
With Prototyping, I translated the design into workable prototypes.
With Iteration, I continue to perfect every detail as time progresses and further discussions with stakeholders take hold.
The results were an identity that reflect the cause and centrally-important interactive kiosks we put in shopping centers and websites that can be accessed anywhere, anytime. Both of these would basically gather attention, awareness and collect donations at the same time. We decided to sell merchandises that we or the audience design and collect part of that profit for our cause. People can donate on their own if they wish to do so.
Some of the merchandises that we design are mugs, desk calendar, pins and other stationeries.
The logo, in particular, was dedicated to show the “green” growth of Bandung.